As Director of Marketing at the esteemed off-Broadway theater St. Ann’s Warehouse, I led all marketing for Little Amal Walks NYC, one of the largest public art events in NYC’s history. I managed a $250,000 media and out-of-home budget to raise large-scale public awareness across all 5 boroughs, and coordinated communications with over 100 partner organizations for 65 free events, ensuring a cohesive campaign. Over Little Amal’s three weeks in New York, hundreds of thousands of New Yorkers walked with Amal in solidarity with refugees everywhere. The project garnered nationwide media coverage with over 2 billion impressions across broadcast, radio, and print (including an appearance on The View) and over 32 million impressions in viral Tiktok and Instagram campaigns.