Theatre for a New Audience’s New Deal Program:
Content Creation, Audience Development, & Event Planning

As the Marketing Manager at Brooklyn’s Theatre for a New Audience, I turned TFANA’s New Deal (30 and under) $20 ticket type into an audience development program, creating unique paid social campaigns, as well as managing a team of 15 Brand Ambassadors to reach young and diverse audiences. Under this program, I launched the theatre’s first ever “New Deal Nights,” bringing over 100 young ticket buyers to an obscure Shakespeare play with a post-show party, as well as the theatre’s first “Pay-What-You-Can Nights,” giving away tickets for as little as one penny.